"Train to Busan" star Gong Yoo rose to the top spot in the brand reputation rankings for Korean male advertising models for October.
According to the Korea Institute for Corporate Reputation, it analyzed 22.6 million pieces of big data covering 50 male advertising models from September 27 to October 28, an increase of 52.84 percent from 14.78 million in September.
From 13th place in September, Gong Yoo placed No. 1 this time with a score of 3.3 million, an increase of 777.48 percent from 377,176 last month.
Action star and new entry Ma Dong Seok took second place with 1.72 million while boy band Wanna One member Kang Daniel placed third with 1.17 million, up by 33.23 percent from his second-place score of 879,372 last month.
Entertainer Lee Sang Min, who placed first in September, dropped to fourth place with 1.02 million while actor Park Bo Gum of "Lovers in the Moonlight" took fifth place with 719,036.
Grabbing sixth to 25th places are:
6. Actor Park Seo Joon - 715,336
7. Actor Hyun Bin - 614,210
8. Actor Kim Soo Hyun - 606,944
9. Actor Song Joong Ki - 527,531
10. Big Bang's G-Dragon - 486,246
11. Actor Jung Woo Sung - 463,325
12. Entertainer Yoo Jae Suk - 457,041
13. Actor Lee Byung Hun - 444,914
14. Actor Jo Jin Woong - 433,318
15. Chef Baek Jong Won - 417,051
16. Actor Ryu Jun Yeol - 396,146
17. Actor Park Hae Jin - 389,835
18. Actor Lee Se Chang - 376,206
19. TV personality Seo Jang Hoon - 373,439
20. TV presenter Kim Saeng Min - 372,537
21. Actor Lee Jung Jae - 364,709
22. Singer Hwang Chi Yeol - 363,284
23. Actor Lee Min Ho - 355,286
24. Shinhwa's Eric Mun - 341,750
25. Actor Bae Jung Nam - 332,350