circles.life 20gb free data
A commuter uses her mobile phone as she walks past a Samsung Galaxy mobile phone advertisement at a train station in Singapore May 23, 2014 (Edgar Su/File Photo/Reuters)

Virtual telecommunications operator Circles.Life joins the data plan war in Singapore in a bid to draw more consumers. Its latest offer entitles incoming consumers free 20-gigabyte data.

Data plans showdown by mobile operators continues as Circles.Life enters the fray, enticing subscribers from Singtel, StarHub and M1 with its Circles Switch program. Circles has taken a bold move to offer the program in "no contracts" and "no strings attached" scheme.

Also read: M1 joins rival telcos in rolling out unlimited data plan

Circles Switch banners 20 gigabytes of free data per month for new customers, plus 100 minutes talk-time and 20 SMS. With this program, the company aims to end "data deprivation".

However, new subscribers have to take note that the 20-gigabyte free data does not go on for good. The free data goes on for three months only, and if the new subscriber wishes to continue with the service, they will have to enter a plan with the company.

Also read: Singtel offers unlimited talk-time, data, SMS

By January 2018, the basic 6-gigabyte plan will start to become active for S$28 a month. If the operator does not go well with the subscribers, they have the option to end the contract until December 31, 2017, with no hidden charges.

To qualify, an active postpaid number from another telco and credit card are required. The trial SIM card is free until December 31 and its registration and delivery fees are completely free. Once the subscriber decides to continue with the 24-month contract, the number will be automatically transferred to the Circles.Life network in January 2018.

Also read: StarHub unveils unlimited weekend data plans

At a press conference on Monday, October 16, Circles.Life co-founder and director Rameez Ansar said they are confident with the program and so with heavy data plan users to begin switching. He added that by 2019, Circles.Life is targeting to draw 3 to 5 per cent of market share, or at least 165,000 mobile subscribers.

To sign up for the Circles Switch program, interested subscribers can register through the Circles.Life website.